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Why should my website be responsive?

Today, we can access the Internet in seconds from almost any location in the world through our mobile. Therefore, when we think about a website, keep in mind that they must adapt to the mobile version. 

There are more aspects to consider:

Consumers are using the web to get information about products or services they want to buy or to find businesses in the area in which they are located.

It means that anyone or the company looking to have a webpage has to be aware of the people who see their websites doing it from all devices. Responsive web design will get more views and attract the attention of more potential consumers. 

There are a few key reasons why you need a tailored website to succeed.

The growing relevance of Mobile Devices

Mobile Devices, including tablets and smartphones, can be seen anywhere if you look around you. Professionals from different backgrounds use their devices for work and leisure.

The use of the Internet, in general, is also increasing. In 2020 during the pandemic reach a new level of usage. The facts are not misleading: Society is shifting more and more towards mobile browsing. If your company is unable to offer a pleasant experience for mobile users, you may even run the risk of having a negative impact on your users, and abandon your website.

Benefits of SEO in Responsive Web Design.

Another reason why you need an adapted website is that you can enjoy the advantages of SEO. Google and other search engines reward sites that can be viewed on multiple devices, and they have their reasons:

Shortening the number of duplicate links: Companies that do not have their responsive website instead choose to create multiple pages for mobile, desktop. They often create duplicate content by mistake, which can create confusion and frustration for users who accidentally load the wrong version of your page.

Improving your bounce rate: The bounce rate of a website is defined as how long it takes for a user to leave the page after browsing it. If your site is adaptive and can display correctly from the user’s device, they will stay longer on your website. Many SEO professionals believe that the bounce rate is essential for businesses that are looking to improve their search engine results; there is even evidence that the bounce rate affects your web positioning.

Improving your Social Marketing efforts: Many people need a mobile device to search the Internet and find information about the brands that interest them. When this content is compelling enough, mobile users often share it on social media. One of the reasons why you need an adaptive website is that you can improve your presence on social networks and increase traffic on your website.