What is SEO positioning? or organic positioning of a website
By now we know that the internet is an essential place to look so today, we are going to see why organic positioning or SEO positioning is so crucial for a website.
Visits to web pages that come from search engines, such as Google or Bing, usually represent a significant percentage of the total. These types of visits are called “organic” (although Google has called them “sessions” for some time).
Already put in the matter, I clarify that there are also other relevant sources of traffic to a website:
– Direct visits: they are those received when a user types the URL of the web in the browser bar or clicks on a link that he has previously saved.
– Social visits: those that come from the different social networks (not necessarily ours; they can come from a link shared by a user on their social networks).
– Referred visits: refer to those that arrive from a link to our website that is on a different website than ours.
– Search engine advertising campaign visits: these are paid links based on ads per click. We are facing the SEM positioning (Search Engine Marketing, Marketing in search engines).
Organic visits come from SEO positioning.
Natural positioning, organic positioning or SEO positioning (Search Engine Optimization) refers to the traffic that a web page receives from search engines.
As I mentioned earlier, this is a significant source of traffic for any web page. For this reason, it is essential to know what factors influence when it comes to having an optimized website. It’s about search engines taking it into account and showing your pages in users’ search results.
Therefore, the natural positioning of a website, especially if it is a page intended to serve and attract clients, must work SEO from the beginning and bear in mind that it is a task that will give medium-long results term.
Why is organic positioning or SEO positioning so important?
Although it is evident, the better position in the search results, the more likely it is that the user will click on our link and visit our website.
Think for a moment as a user who performs a specific search. Do you go to the second page of the results to click on one? And the third time?
Therefore, the main goal is to appear on the first page of the search engines and the higher up, the better. Please do not fall into the mistake of thinking that if you search by your name and come out on top of everything, you are already well-positioned.
It is about the website or parts of it appearing in the results when users search for information related to your business. That’s where the “keywords” come into play.
Search terms are called keywords in English.
Dont forget that users are increasingly complex searches on the web, with longer phrases and even questions to which we seek a quick answer.